What number of helpful assets have you ever talked about in your weblog posts through the years? Chances are high you’ve talked about dozens of them – instruments, books, articles, web sites, and so on.
So wouldn’t or not it’s good in case your readers may discover hyperlinks to all of them on one web page as a substitute of getting to trawl by way of your archives to discover them?
Nicely, that’s what I’ll be speaking about this week – creating a assets web page on your weblog.
The anatomy of a assets web page
I first created the resources page on ProBlogger again in 2008 to serve my readers and reply questions they typically requested, corresponding to:
- “What hosting should I use?”
- “What domain service is the best?”
- “What blogging platform is best?”
- “What tools should I be using on my blog?”
- “What are the best services to start monetizing my blog?”
It was fairly simple to arrange. It’s simply a customary WordPress web page with hyperlinks to all of the instruments and companies I like to recommend. Since then I’ve damaged them up into totally different classes, and included a little bit of a spiel about each.
Why I created it
As I mentioned earlier, I created the assets web page to serve my readers and reply their questions. Including a hyperlink to it in my navigation space diminished the variety of emails I used to be getting considerably. And once I did get an e mail about one thing I’d included on the useful resource web page, I may simply ship them a “You might find this page useful” message as a reply.
However that wasn’t all it did for me.
A number of the hyperlinks are affiliate hyperlinks, and through the years I’ve earned a good revenue from that web page. Some bloggers have even advised me their assets web page is the primary supply of revenue on their weblog. Simply remember that you probably have too many affiliate hyperlinks then your readers would possibly suppose you’ve created it for your self moderately than for them. (I’ll discuss extra about this quickly.)
It additionally ranks fairly properly for ‘blogging resources’ in serps, and so brings in fairly a little bit of site visitors. It’s additionally one thing that does very well on social media once I share it.
An embarrassing story
My assets web page has served me properly through the years. However there was a time when it was in all probability doing me extra hurt than good.
After creating the web page and including all of the hyperlinks, I didn’t contact it once more for six years. And so once I lastly determined to replace it, I discovered a lot of the hyperlinks have been damaged. In some instances the instruments and companies didn’t exist anymore, whereas in others they’d been taken over by doubtful operators.
I additionally had hyperlinks to websites I now not advocate.
So while you create your personal assets web page, ensure you verify it usually to ensure you’re linking to the appropriate content material.
How to create your personal assets web page
Ideally your assets web page needs to be fairly complete so it’s as helpful as doable to your readers. However you don’t have to wait till you’ve pages of hyperlinks earlier than you create it. Once I lastly received round to updating mine, I added new assets each week or so for a 12 months.
And earlier than you say, “I can’t create a resources page because I don’t use any tools,” there are many different assets you’ll be able to listing, corresponding to:
- companies you advocate
- studying assets you’ve used
- books and ebooks you want
- coaching programs you’ve taken
- different blogs you discover helpful
- boards you go to often.
And if you happen to’ve created any opt-in incentives, you would add hyperlinks to these as properly.
About these affiliate hyperlinks
Whereas it’s good to earn a bit of money out of your assets web page by way of affiliate hyperlinks, I counsel utilizing them sparingly. Your suggestions needs to be real, helpful, and complete – not simply these linked to an associates program of some type.
And as I mentioned earlier, your readers can even admire the very fact you’ve created it to assist them moderately than simply to earn some cash.
For those who do have affiliate hyperlinks in your assets web page, it’s best to make that clear. For instance, right here’s what I’ve alone assets web page:
Note: Most of the hyperlinks on this web page are affiliate hyperlinks, and will earn ProBlogger a small fee if you happen to join to the companies. This provides no value to you however helps hold ProBlogger sustainable. It’s additionally price noting that the majority assets talked about on this web page are assets that I’m a signed up, paid up and common person of.
Most of my readers are okay with that, particularly once I point out that I pay for and use lots of the merchandise I like to recommend.
Reasonably than having simply a bunch of suggestions, I counsel telling your readers why you advocate each. It doesn’t want to be an essay. All you want is a quick sentence about why you advocate it, who it may be related for, and the way you discovered it helpful.
Chances are you’ll even need to method among the firms you’re linking to and ask if they’ll put a deal collectively on your readers. That manner your readers can get not simply the product you advocate but additionally a low cost or some kind of a bonus.
Time to unfold the phrase
When you’ve created your assets web page and added some helpful content material, it’s time to inform everybody it’s there.
Begin by linking to it from as many areas in your weblog as you’ll be able to. Add it to your navigation space, your menu, your sidebar, and wherever else that’s outstanding.
You may additionally need to add it as a name to motion on the backside of your weblog posts (e.g. simply above your feedback part).
Take into consideration what it’s best to name it. Do you suppose anybody searching for your content material would sort ‘resources page’ into Google? Maybe ‘Tools and services’ may be a higher title, particularly in the event that they’re principally what you’re linking to.
Whereas your assets web page shall be principally textual content, that doesn’t imply it wants to be boring. Strive to consider what pictures you would add to make it extra interesting. Maybe you would add smalls screenshot of the instruments, or covers of the books you advocate.
And eventually, ensure you stick with it to date. Consider me, you don’t need it to turn out to be outdated. Arrange an alert to verify it each month or so. You could possibly even add it to your editorial calendar so that you don’t neglect.
Over to you
I hope I’ve satisfied you that creating a assets web page on your weblog is a good concept. And if you happen to’ve received one already, I hope I’ve satisfied you that ready six years to replace it’s a very dangerous concept.
Tell us about your assets web page – what it’s known as, what’s on it, and the way it’s doing when it comes to guests and site visitors.
Picture by Zbynek Burival on Unsplash