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The Best Ecommerce Platforms You Should Consider Using in 2021

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What would you do with an additional $1,500 a day? 

With a bit of labor and the suitable ecommerce platform, you’ll be able to create an internet retailer that generates that type of income (and extra). 

Shilpi Yadav is a wonderful instance. She stop her job to start out an internet clothes retailer primarily based round her Indian heritage.

Regardless of all of the dangers, the model now makes greater than half one million {dollars} a 12 months (averaging round $1,500 per day). 

She constructed her on-line retailer utilizing Shopify, the most effective ecommerce platforms available on the market. Nonetheless, there are a ton of various choices to select from relying on what you want.

And essentially the most vital factor standing in the way in which of your individual $500k success story is deciding which ecommerce platform is correct to your new retailer. 

On this submit, I’ll break down the most important elements to think about in choosing the proper platform to your present state of affairs. Then we’ll take a detailed have a look at seven of prime choices accessible at present.

#1 – Wix Overview — The Best for Flexibility and Customization

Wix splash page for Best Ecommerce Platforms

Wix is a superb choice should you’re in search of an reasonably priced and versatile ecommerce platform. It’s well-known for it’s drag-and-drop interface with full design freedom to create something you’ll be able to think about.

As an alternative of getting to write down code, you should use the visible constructing instruments to get your web site trying simply the way in which you need it.

With Wix, you additionally get entry to greater than 500+ prebuilt web site templates and loads of customization choices. Or you’ll be able to create pages from scratch with full design management. 

The Wix template choice is absolutely useful for launching a brand new on-line retailer. As an alternative of getting to mess with settings, you’ll be able to plug your merchandise right into a framework that’s going to look nice each time.

Individuals visiting your retailer will suppose you spent days getting such an expert look, nevertheless it takes hardly any time in any respect with Wix.

Moreover, they’ve a strong cellular app so you may make modifications and handle your retailer from anyplace in the world.

Wix additionally contains all kinds of promoting options, like emails, Fb advertisements, and social media posts proper out of your account dashboard. You may even promote straight by way of social media.

Their ecommerce plans embody highly effective options, like:

  • Assist of 90+ languages and native currencies
  • 250+ apps so as to add further performance to your web site
  • No extra transaction charges
  • Customized product pages
  • Worldwide delivery and taxes
  • Coupons and reductions
  • Superior sorting and filtering
  • Product collections
  • Customizable checkout
  • Recurring funds

Plus, should you already use Wix, you’ll be able to improve to an ecommerce plan in only a few clicks inside your account dashboard. 

Wix presents 4 ecommerce plans for on-line outlets of various sizes, together with:

  1. Enterprise Fundamental — $23/month
  2. Enterprise Limitless — $27/month
  3. Enterprise VIP — $49/month
  4. Enterprise — customized pricing

This is a wonderful choice when you’ve got a small retailer or particular design necessities. Nonetheless, In the event you anticipate a excessive order quantity and enormous vary of merchandise, you’re higher off with BigCommerce or Shopify as an alternative.

Try Wix for free today.

#2 – Squarespace Overview — The Best Ecommerce Platform for Creatives

Squarespace examples for Best Ecommerce Platforms

Squarespace is well-known as a web site builder, however their higher-tier plans additionally embody ecommerce performance.

The design templates are pretty simple to work with, however you’re not simply coloring contained in the strains–there’s plenty of potential to create a singular purchasing expertise to your clients.

A few of the different easy-to-use platforms are just a little restricted with what you are able to do. Squarespace provides you much more inventive freedom.

Set up and customise a number of templates at a time to see which one you want finest. And switching between templates takes only a few clicks. 

Other than stunning templates, Squarespace presents quite a lot of ecommerce options, together with:

  • Subscriptions, digital merchandise, and in-person compatibility
  • Constructed-in tax instruments for automated tax calculations
  • Low cost codes and reward playing cards
  • Deserted cart restoration
  • Cellular-optimized checkout
  • Cellular retailer administration
  • Wealthy product listings
  • Fast view functionality
  • Stock administration
  • Actual-time delivery estimates

Moreover, Squarespace integrates with a lot of the in style electronic mail advertising and marketing and social media platforms so you’ll be able to promote and market your merchandise like a professional. 

And so they have implausible 24/7/365 buyer help able to reply your questions and aid you get issues arrange the way in which you wish to. 

Squarespace presents three ecommerce plans:

  1. Enterprise — $18 per 30 days + 3% transaction charges
  2. Fundamental Commerce — $26 per 30 days + 0% transaction charges
  3. Superior Commerce — $40 per 30 days + 0% transaction charges

As you scan their pricing choices, you’ll see a Private plan for $12 per 30 days. That is nice if you wish to construct a web site, nevertheless it doesn’t include any ecommerce options, so it’s not going to work if you wish to arrange an internet retailer.

Additionally they have an enterprise plan with a devoted account supervisor, website positioning consultations, and prioritized technical help. 

And whereas the Marketing strategy presents ecommerce capabilities, I extremely suggest selecting Fundamental Commerce to start out. It’s the most affordable plan with no transaction charges, plus it contains different important options like, buyer accounts and ecommerce analytics. 

Learn more and get started at Squarespace.

#3 – Bluehost Overview — The Best for Arms-Off WooCommerce Retailer Setup

Bluehost stores for Best Ecommerce Platforms

I actually like WooCommerce. And, fortuitously, I’m snug sufficient with WordPress to put in, customise, and handle the WooCommerce plugin and the extra plugins that actually make it shine by myself WordPress websites.

However I do know many of us who would slightly not have that duty, whether or not due to a scarcity of familiarity with WordPress plugins or only a lack of time to self-manage WooCommerce.

Bluehost will get that, too—that’s why they’ve rolled out a straightforward, turnkey answer to getting a WooCommerce retailer up and working in no time, for anybody.

With Bluehost’s bundle for ecommerce powered by WooCommerce, you get a helpful guided retailer creator, plus:

  • Constructed-in SSL and Jetpack for safety
  • Limitless product listings
  • Cost processing
  • Buyer evaluations
  • Coupon codes
  • Handbook order creation
  • One 12 months freed from CodeGuard Backup Fundamental, for day by day web site backups

And that’s all in the Customary Plan. The built-in SSL certificates is absolutely useful as a result of it encrypts info clients enter in your web site (like bank card numbers or login credentials), and protects everybody from hackers. All you must do is click on a button and your set with Bluehost–this may be rather more difficult if the host doesn’t handle SSL certificates for you.

What I believe is most handy, although, is that Bluehost has preselected the highest 20 retailer plugins that your WooCommerce retailer will want. Not solely does that prevent the headache of researching and putting in plugins by yourself, they’re included at no further cost.

That’s large. A few of these plugins value round $200 a pop to put in.

Take it one step larger to the Premium plan and also you’ll additionally get:

  • On-line appointment scheduling
  • Subscription-based ecommerce
  • Superior product customization
  • Native tax administration
  • Free area privateness
  • CodeGuard Backup Fundamental, included at no cost

Pricing is predicated in your preliminary time period dedication. Select from month-to-month billing, a one-year contract, or a three-year contract.

The Customary plan begins at $12.95/month for a three-year dedication, whereas Premium begins at $24.95/month for a similar.

Each plans renew at the usual month-to-month fee after the time period is accomplished—$29.95/month for Customary and $49.95/month for Premium.

So, if you wish to get a WooCommerce retailer up in no time with no trouble in your finish in any respect, head over to Bluehost today.

#4 – BigCommerce Overview — The Best for Medium to Giant Shops

BigCommerce splash page for Best Ecommerce Platforms

BigCommerce is an all-in-one ecommerce web site builder particularly for giant on-line shops. It contains extra superior ecommerce options appropriate for managing excessive volumes and a lot of merchandise. 

With a buyer base of 100,000+ shops, together with some huge names like Ben & Jerry’s and SkullCandy, they’re a smaller participant in the {industry}. 

However that doesn’t make the platform any much less highly effective. 

BigCommerce plans embody entry to highly effective, industry-leading options, together with:

  • Buyer accounts for sooner checkouts
  • Cellular-optimized checkout
  • Deserted cart restoration
  • Google AMP and Akamai
  • Superior product filters
  • Coupons and low cost codes
  • Superior stock administration
  • Buyer teams for customized purchasing
  • 65+ cost gateways with no further transaction charges
  • Constructed-in delivery administration

Plus, all of their plans embody limitless merchandise, file storage, bandwidth, and workers accounts. 

And you may select between 12 free mobile-responsive design templates or go for a paid template to make your on-line retailer stand out from the group with out touching a single line of code. 

BigCommerce presents 4 paid plans (with a 15-day free trial), together with:

  1. Customary — $29.95/month with a $50,000 annual gross sales restrict
  2. Plus — $79.95/month with a $180,000 annual gross sales restrict
  3. Professional — $299.95/month with a $400,000 annual gross sales restrict
  4. Enterprise — customized pricing

In the event you’re simply getting began, BigCommerce is overkill to your on-line retailer. Nonetheless, should you’re a longtime enterprise or plan to promote excessive volumes, it’s a wonderful alternative. 

#5 – Shopify Overview — The Best All-In-One Ecommerce Platform

Shopify splash page for Best Ecommerce Platforms

Shopify is an all-in-one ecommerce web site builder that powers multiple million on-line shops, making it one of the crucial in style selections on this listing. 

Nonetheless, it’s not as customizable as Wix. But it surely presents extra superior ecommerce options as a result of it’s constructed particularly to host on-line shops. Plus, it’s simple to make use of with simply the suitable stage of flexibility. 

It’s additionally extremely versatile, powering micro to giant shops, and all the things in between. Shopify plans embody entry to an unimaginable suite of ecommerce options, together with:

  • Level of Sale for brick and mortar outlets
  • Actual-time service delivery charges
  • Deserted checkout restoration
  • 100 totally different cost gateways
  • Automated tax calculations
  • Buyer accounts and profiles
  • Achievement facilities
  • Superior stock administration
  • Limitless merchandise
  • In-depth analytics

Plus, with 70+ skilled themes (9 of that are free) and 4,100+ apps, you’ll be able to create a stupendous and extremely useful ecommerce retailer with out having to start out from scratch. Or write a single line of code.

Mix that with award-winning 24/7/365 buyer help and you’ve got a wonderful ecommerce platform. 

Shopify presents 5 plans for companies of all sizes, together with:

  • Shopify Lite — $9 per 30 days 
  • Fundamental Shopify — $29 per 30 days 
  • Shopify — $79 per 30 days 
  • Superior Shopify — $299 per 30 days
  • Shopify Plus — customized pricing

Shopify Lite is a superb choice if you wish to embed merchandise and “buy” buttons onto an current web site. Nonetheless, it doesn’t include the all-inclusive web site builder. 

Maintain in thoughts that Shopify has its personal cost processor. They cost 2.4% – 2.9% + $0.30 relying on the plan you select. Additionally they cost extra charges (0.5% – 2%) should you use a separate cost processor like PayPal or Sq.. 

#6 – WooCommerce Overview — The Best for WordPress Web sites

WooCommerce splash page for Best Ecommerce Platforms

The suggestions to this point are all-in-one web site builders. WooCommerce, nevertheless, just isn’t. It’s a WordPress plugin constructed so as to add ecommerce performance to current WordPress web sites. 

WooCommerce powers roughly 30% of shops on-line at present. And with 80+ million downloads, it’s one of the crucial in style ecommerce platforms on this listing. 

Observe: should you don’t have already got a WordPress web site, I don’t suggest going this route. Follow an all-in-one ecommerce platform, as an alternative. 

WooCommerce is a light-weight plugin that provides ecommerce capabilities like accepting on-line funds, configurable delivery choices, product listings, and extra. However you must have an current web site to make use of it. So, it’s an amazing choice should you already use WordPress. 

It contains highly effective ecommerce options like:

  • Plugin extensions to extend performance
  • Relaxation APIs for builders to create customized platforms
  • In depth tutorials and documentation
  • 140 region-specific cost gateways
  • Assist of subscriptions and deposits
  • Automated tax calculations
  • Actual-time delivery charges
  • iOS and Android cellular apps
  • Bodily and digital product functionality
  • Countless product variations
  • Public help discussion board

And the most effective half? It’s free to obtain, set up, and use. Without end. 

Nonetheless, a few of the extensions aren’t free so be careful for that should you begin digging into these. 

With the ability of WordPress behind it, your customization choices are solely restricted to what you’ll be able to think about. So, the sky is legitimately the restrict with WooCommerce. 

However with that mentioned, it’s not the simplest or most intuitive ecommerce platform. So, I don’t suggest it should you aren’t already utilizing WordPress and 100% snug with it. 

#7 – OpenCart Overview — The Best for Promoting Digital Merchandise

Opencart splash page for Best Ecommerce Platforms

OpenCart is one other open supply ecommerce platform, very similar to WooCommerce. Nonetheless, it’s not restricted to WordPress web sites. However you do must have an current web site to make use of it. 

Over 300,000 on-line shops use OpenCart to confidently promote merchandise of all styles and sizes on-line. Plus, most hosting firms supply one-click set up or will set up it at no cost, so it’s extremely simple to arrange. 

Observe: I solely suggest going this route if you have already got a web site up and working. 

When you can promote merchandise of any type, the no-fluff interface (and free price ticket) makes it a wonderful choice for promoting digital merchandise to make more cash along with your on-line enterprise. 

All with out including an additional month-to-month expense as a result of it’s 100% free without end. 

OpenCart presents a robust set of ecommerce options, together with:

  • Easy and centralized admin dashboard
  • Superior consumer roles and entry controls
  • Handle a number of shops from a single dashboard
  • Limitless product variables and variations
  • Constructed-in affiliate administration and rewards system
  • Reductions and coupons
  • Limitless merchandise
  • One-click digital downloads
  • Product evaluations and scores
  • 36 built-in cost strategies
  • Recurring funds

Plus, with 13,000 modules and themes in {the marketplace}, you’ll be able to add any performance you’ll be able to think about together with service integrations, conversion modules, electronic mail advertising and marketing, and extra. 

Maintain in thoughts that not all of OpenCart’s extensions are free. You could should pay for extra superior capabilities. 

And so they don’t at the moment supply help at no cost, both. 

In the event you can’t discover what you’re in search of on their group discussion board, you must pay for devoted assist. Devoted help begins at $99 per web site per 30 days or $99 for a one-time repair. 

#8 – Ecwid Overview — The Best for Integrating With Your Present Platform

Ecwid splash page for Best Ecommerce Platforms

Like OpenCart and WooCommerce, Ecwid is an ecommerce platform you should use to combine along with your present platform, no matter what you’re already utilizing. 

It integrates with platforms like Weebly, Wix, WordPress, Squarespace, and extra. So, if you have already got a web site arrange and wish to add ecommerce performance, Ecwid is a wonderful alternative. 

With that mentioned, additionally they supply an all-in-one ecommerce web site builder if you wish to begin from scratch. Nonetheless, there are higher web site builders to make use of. 

So, I solely suggest Ecwid if you wish to combine ecommerce into your current web site. 

This ecommerce platform contains a variety of options, like:

  • Multi-channel promoting (social media, marketplaces, in-person, and so forth.)
  • Built-in electronic mail advertising and marketing and promoting options
  • Centralized stock and order administration
  • No transaction charges
  • Absolutely responsive designs
  • Constructed-in POS integrations
  • Buyer accounts for simple checkout
  • Actual-time delivery fee calculator
  • Poduct variations
  • Digital product capabilities
  • 40 cost choices

The greatest draw back is which you could’t handle your retailer from inside your web site account dashboard. You should log in to Ecwid as an alternative. So, it’s essential handle two separate accounts. 

However the excellent news is which you could begin on the restricted free without end plan to strive it out earlier than making any investments.

The free plan solely permits as much as ten merchandise, so you must improve should you want extra. Ecwid additionally presents three paid plans, together with:

  • Enterprise — $15/month (as much as 100 merchandise)
  • Enterprise — $35/month (as much as 2,500 merchandise)
  • Limitless — $99/month (limitless merchandise)

That is the value should you pay month to month. If you’re keen to signal a contract for a 12 months, the value is just a little decrease.

As a stand-alone retailer builder you may be higher off with different choices (like Wix and Shopify). 

But when you have already got a web site and wish to add an ecommerce retailer, Ecwid is a superb different to WooCommerce and OpenCart. 

What I Checked out to Discover the Best Ecommerce Platform

The finest ecommerce platform for your small business is dependent upon a number of elements like your expertise stage, your customization necessities, and the kind of merchandise you wish to promote. 

However choosing the proper platform can really feel overwhelming as a result of there are numerous choices to select from. 

It might assist to start out with an inventory of necessities and the options you want. From there, you’ll be able to slim down your selections primarily based on the next standards. 

Bodily vs Digital Merchandise

Digital merchandise are a booming market. On-line programs, music, artwork, and podcasts are simply a few of the digital merchandise netting new companies tons of money.

However promoting and delivering digital merchandise isn’t the identical as delivering a bodily product to somebody’s doorstep. 

If you wish to promote digital merchandise, Shopify is a very nice choice, however some ecommerce could not help digital merchandise in any respect. So it’s vital to grasp which kind you intend to promote earlier than you decide.

Deployment Choices

What do it’s essential do to get your ecommerce platform up and working?

There are a couple of alternative ways to deploy your platform relying on the place you might be ranging from and the place you wish to go.

If you have already got a web site, the most suitable choice is integrating an internet retailer slightly than making a model new web site on a brand new platform. This manner, you construct on what you’ve already achieved. OpenCart is right for this use-case.

For individuals with WordPress websites, you’ll be able to add ecommerce performance by way of a plugin like WooCommerce. That is tremendous easy to arrange and straightforward to handle.

In the event you’re ranging from scratch, you’ll need a web site builder and different instruments that will help you design your platform.

On this case, going with options like Wix and Squarespace makes plenty of sense. They bundle all the things it’s essential get began at a very reasonably priced worth.

Day-to-Day Administration

Order administration, product creation, monitoring orders, and dashboard navigation are vital elements of day-to-day ecommerce administration. 

Select a platform that’s simple to make use of and handle every day. It shouldn’t really feel like a battle to create new merchandise, test the standing of an order, or replace the pages of your web site. 

It’s all about discovering the suitable stability of flexibility, customization, and ease of use. The extra a platform can do, the tougher it’s to handle.

You can simplify your workload by selecting a platform that gives simply sufficient flexibility with out going overboard to your particular wants. 

Design Capabilities

Some ecommerce web site builders (like Wix) are actually drag and drop, that means the customization choices are countless. In the event you can think about it, you’ll be able to construct it. However, that freedom additionally makes the platform tougher to make use of. 

Different platforms combine into your present web site, taking the appear and feel of your current web site with only a few customization choices. For some customers, that is good. 

However others might want extra management. 

In the event you’re simply beginning out, easy designs and ease of use are extra vital than design flexibility. 

Nonetheless, should you already personal a bodily retailer or a longtime model, design is extra vital so you’ll be able to create a cohesive aesthetic from one contact level to the following.

Superior Ecommerce Options

Would you like to have the ability to supply reductions or settle for funds by totally different cost processors? Possibly you wish to ship guests a reminder electronic mail after they exit your web site with one thing in their cart. 

Maybe you’re in creating buyer profiles and analyzing superior analytics. 

Different superior ecommerce options embody:

  • E mail advertising and marketing integrations
  • Memberships and recurring funds
  • Reward playing cards and low cost codes
  • Partial funds or cost plans
  • Delivery and success administration
  • Product variations
  • Product classes

Consider carefully about what you want and what could be good to have. Then, you should use your listing of necessities to slim down your listing of selections. 


Discovering an ecommerce platform does what you want is a breath of recent air. After utilizing dozens of various choices through the years, I’m assured with my number of the highest choices accessible:

  1. Wix – Best for flexibility and customization
  2. Squarespace – Best ecommerce platform for creatives
  3. Bluehost – Best for hands-off WooCommerce retailer setup
  4. BigCommerce – Best for medium to giant shops
  5. Shopify – Best all-in-one ecommerce platform
  6. WooCommerce – Best for WordPress web sites
  7. OpenCart – Best for promoting digital merchandise 
  8. Ecwid – Best for integrating along with your present platform

My #1 advice for many customers is Wix. It’s nice for customers of all expertise ranges. Plus, it’s simple to make use of, extremely customizable, and reasonably priced as nicely. But when Wix is simply too customizable for you, Squarespace is a implausible different. 

For big shops, I extremely suggest BigCommerce or Shopify

Nonetheless, if you have already got a web site, WooCommerce, OpenCart, and Ecwid are wonderful selections relying on what you want. 

When you have a WordPress web site and need a neater solution to arrange your WooCommerce retailer on it, you’ll be able to’t go incorrect with Bluehost’s WooCommerce On-line Shops.

Consulting with Neil Patel

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