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The Ultimate List of Free SEO Tools

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The ultimate list of free SEO Tools

Who says it’s a must to spend cash to get extra site visitors?

There are tons of free SEO instruments that may show you how to drive extra site visitors. Certain, you could know of some, like Ubersuggest, however there are lots of extra choices than simply my very own device.

Earlier than I dive into the instruments, I’ve damaged them down into the next classes:

  • Key phrase Analysis
  • Content material Advertising and marketing
  • Rank Monitoring
  • Hyperlink Constructing
  • Technical SEO

So, are you able to dive in? Let’s get began!

Key phrase Analysis

All of the instruments on this class will show you how to discover extra key phrases. Many of them have alternative ways of developing with key phrase solutions, so you could need to verify all of them out.


Ubersuggest has many alternative key phrase analysis choices and a free Chrome extension you can use from the SERPs. First of all, it exhibits you what number of searches a key phrase has had over the past 12 months, so you may see any seasonality.

ubersuggest free SEO tools

Along with that, it pulls key phrases from a couple of completely different sources equivalent to Google Counsel and its personal database, it exhibits you all of the key phrases your competitors ranks for, and it supplies key phrase solutions based mostly on questions, comparisons, and prepositions.

My favourite function of Ubersuggest’s key phrase analysis capabilities is that not solely are you able to see how aggressive a time period is, but it surely additionally tells you what number of hyperlinks the common rating web site incorporates. Right here’s the way you do this:

Step #1: Enter Your Key phrase and Click on “Search”

Step #2: Click on “Keyword Ideas” within the Left Sidebar

Step #3: Click on on a key phrase from the supplied listing

Step #4: Overview the info

For the key phrase phrase “content marketing strategy,” the common internet web page that ranks within the prime 10 of Google has 479 backlinks. This supplies a transparent thought of what number of hyperlinks you have to construct to rank effectively.

What’s additionally distinctive about Ubersuggest is that it supplies native key phrase solutions. That is nice if you’re attempting to do native SEO.

Reply The Public

Answer The Public leverages Google Counsel to search out all of the questions individuals might have associated to any trade or key phrase.

Simply kind in a key phrase, and it will provide you with a laundry listing of questions persons are trying to find associated to that key phrase.

Just like Ubersuggest, it additionally exhibits you comparability and preposition-related key phrases.

I just like the device as a result of in comparison with any competing device, it represents the info in good visuals.

SEO doesn’t simply exist on Google. You can even rank increased on Amazon, YouTube, Bing, and tons of different websites. makes use of the identical idea as Google Counsel, however for a handful of websites like Amazon, Play Retailer, and YouTube.

In case you are performing SEO on websites apart from Google, you must try


FAQfox is a neat little device that finds you questions individuals need to be answered based mostly on any particular website you need info from.

For instance, you may kind within the phrase “cat” and because the URL, and it’ll present you category-based questions persons are asking on Quora.

FAQfox free SEO tools

You are able to do this for Reddit or some other website you need key phrase concepts from.

Nice content material ought to reply customers’ questions. This free SEO device can assist you discover the questions customers are asking so you may deal with them.

Google Key phrase Planner

In fact, the search big, Google, has its personal key phrase analysis device.

Google Keyword Planner provides you solutions in addition to CPC knowledge and click on estimates.

google keyword planner free SEO tool

You’ll additionally discover that many different key phrase instruments have CPC knowledge, however chances are high they’re pulling it from Google Key phrase Planner.

When utilizing Key phrase Planner, search for phrases with a excessive CPC as they have an inclination to transform effectively once you rank for them organically.

Google Developments

Out of all of the instruments on the listing, I most likely use Google Trends three to 4 occasions every week. That’s how a lot I like it.

What I like about Developments is that it exhibits you what’s sizzling proper now. Along with that, it tells you if an trade is getting much less search quantity or extra over time.

You can even filter your knowledge based mostly on a selected nation or have a look at the info from a worldwide perspective.


Soovle takes the idea of Google Suggest (autocomplete) however for a lot of common websites across the internet.

Soovle free SEO tools

Soovle pulls all common key phrases on Google, YouTube, Amazon, Wikipedia, Bing, Yahoo, and

AdWords and SEO Permutation Generator

The AdWords and SEO Permutation Generator is a brilliant easy device that helps you get artistic together with your key phrase analysis.

You enter in a handful of phrases you need to goal, combining them to make completely different variations for you.

adWord SEO keyword free SEO tool

Not all key phrases might be common in search quantity, but it surely will provide you with a way of how one can go after long-tail variations inside your website.


Reddit has many classes (subreddits), and Keyworddit helps you discover all of the key phrases inside that subreddit.

keyworddit free SEO tool

What’s neat is it even breaks down the quantity for every of these key phrases. That method, you may shortly see if any are value going after.

Typically talking, you’ll need to use instruments like this because it will provide you with a brand new perspective on key phrase analysis.

Pulling outcomes from Google is one thing that each one SEOs already do. As a result of of that, you have to use different sources if you wish to get a leg up in your competitors.

Bulk Key phrase Generator

The Bulk Keyword Generator by Greater Visibility does key phrase analysis a bit otherwise than most of the key phrase instruments on the market.

Bulk keyword generator free SEO tool

First, you choose a enterprise class. Then you choose the kind of enterprise you could have and enter in any areas you might be focusing on.

You’ll then be given a listing of key phrases that you could doubtlessly goal.

I like this device as a result of it makes issues tremendous easy, particularly if you’re new to SEO.

WordTracker Scout

WordTracker is a browser extension that provides you a listing of key phrase concepts from any internet web page.

word tracker scout free SEO tool

Simply browse any website or try your competitors, click on a button, and increase, you might be given concepts on key phrases that different persons are utilizing.

It breaks the key phrases down by relevance and quantity.

If you find yourself doing key phrase analysis, how are you aware a key phrase is getting sufficient searches? helps you to bulk add as much as 800 key phrases, and it tells you ways common every key phrase is. free SEO tool

The device additionally works for a handful of different areas, equivalent to Brazil, France, and Italy.

Google Location Changer

SERanking has a neat device that works effectively if you’re doing worldwide SEO.

Their Google Location Changer means that you can search Google in any nation or metropolis. Simply kind in a key phrase, and also you’ll see who ranks.

Google location changer free SEO tool

Utilizing this device together with WordTracker Scout can provide you distinctive key phrase solutions.

Content material Advertising and marketing

Content material is the one factor all of us need to create if we would like extra search site visitors.

Listed below are free content material advertising instruments that may show you how to get essentially the most out of your search site visitors.

Google Analytics

In case you’re not but utilizing Google Analytics, I like to recommend you begin as quickly as doable. There is no such thing as a different knowledge supply that gives high-quality and detailed info like Google Analytics.

In a Google-dominated period, it’s what we have now to work with. Most of the opposite knowledge instruments merely piggyback on Google’s knowledge using the API.

You possibly can’t ignore Google Analytics for content material advertising or SEO. Just about all of the actionable and essential knowledge about website guests, site visitors, and many others., comes from this essential supply.

ClickFlow Content material Decay

Have you ever seen that your rankings lower over time?

It’s not simply because of Google algorithm updates. Generally, your previous content material received’t carry out as effectively as a result of it’s previous.

The ClickFlow Content Decay Tool is completely different—it exhibits you previous pages in your website which are not performing effectively. These outdated posts are nice candidates for a content material refresh.

First, you’ll need to join the Content material Decay Device to your Google Search Console.

As soon as ClickFlow imports your knowledge, you’ll see a report that exhibits you the pages in your website which have misplaced essentially the most search site visitors over the previous 12 months.

clickflow free SEO tool

From there, you may replace these posts to win again misplaced site visitors. Merely increase upon your content material, add examples to make it extra thorough, and minimize any outdated references.

In case you select to improve to a paid ClickFlow account, you may even measure your content material refreshes.

ClickFlow will present you the affect that updates have in your site visitors and rankings on a page-by-page foundation.

What’s cool about this device is it would save you numerous of time. For instance, my staff updates 90 items of content material a month. The last item you need is to spend so much of time and sources on content material that by no means had a lot site visitors.

Google Search Console

Most individuals use Google Search Console to see which key phrases are driving them site visitors.

My favourite method of utilizing Search Console is to see which one of my weblog posts is getting quite a bit of search impressions however has lower than a 4 % click-through fee.

Google search console free SEO Tool

I then modify every of these pages to incorporate the correct key phrases in my meta tags. Then I look to see which key phrases I’m rating for however not likely focusing on but, after which create new content material round these phrases or modify current content material to focus on them.

Content material Concepts

Ubersuggest has a function much like Buzzsumo, however it’s 100% free. It’s referred to as Content material Concepts.

All it’s a must to do is enter in a key phrase or phrase, and it’ll present you all of the favored weblog posts that comprise that time period.

The weblog posts are then sorted by social shares, backlinks, and search site visitors.

This helps you create content material round subjects individuals need to learn, which implies extra site visitors.

Hreflang Tag Generator

One of my largest site visitors good points has come from translating my content material.

Lots of individuals ask me if they might be penalized for duplicating and translation their content material.

The reply isn’t any.

All you have to do is use the Hreflang Tag Generator.

hreflang free SEO tool

This device creates tags on your HTML code, so Google is aware of you might be focusing on particular languages and nations with sure content material pages.

SEOPresser Title Generator

For each 10 those who see your headline, solely 2 on common will proceed to learn your content material.

In different phrases, content material advertising is all in regards to the headline.

In case you are struggling to create headlines, try this title generator.

title generator free SEO tool

Simply insert a key phrase or phrase, and it’ll generate dozens of solutions for you.

Title Capitalization Device

Undecided which phrases in your title ought to be capitalized?

This Title Capitalization device will take care of that for you.

title capitalization free SEO tool

It might not sound essential to you, but when your titles look off, individuals might not click on by way of from SERP outcomes to learn your content material, which might lower your rankings over time.


Each SEO ought to be utilizing Grammarly.

Which do you suppose Google prefers? Rating a weblog put up that reads effectively or one which incorporates quite a bit of spelling and grammar errors?

free SEO tool Grammarly

Grammarly helps you keep away from spelling errors. That is actually essential if you wish to rank on Google.

Google SERP Preview Device

Have you ever seen that some listings on Google get minimize off as a result of the title is just too lengthy?

An enormous false impression is Google makes use of character counts for meta tags. In actuality, they depend pixels.

Google SERP Tool will inform you what number of pixels your meta tags comprise and if they’ll get minimize off by Google.

google SERP preview tool free SEO tool

It additionally exhibits you a preview of what your internet pages will appear to be on Google.

Rank Monitoring

Google Analytics is a superb device to point out you your general site visitors, but it surely doesn’t inform you the place you rank.

If you wish to monitor your rankings, you’ll want to make use of different (free) SEO instruments.

Google Search Console

I do know I discussed this device above, however Google Search Console is essentially the most distinctive rank monitoring device on the market.

As a result of this device is from Google, they’ll inform you your common rating for anybody of your pages per nation.

Google search console free SEO tool

And since the info comes from them, they common it out to present you correct info.

You can even return 16 months and see how your rankings have modified over time.


I do know I additionally talked about Ubersuggest above, but it surely now has a free rank monitoring function. You may get to it by doing the next:

Step #1: Enter Your URL and Click on “Search”

Step #2: Click on “Dashboard” on the Left Sidebar

free SEO tool rank tracker Ubersugest.

Step #3: Click on on “New Project” and undergo the circulate so as to add your web site and key phrases you need to monitor.

Step #4: Click on on “Tracked Keywords”

Free seo tool ubersuggest

Step #5: Monitor Your Rankings

Free SEO tool average position ubersuggest

It supplies the identical options as these paid rank trackers. You possibly can monitor your rankings each day for any key phrase or teams of key phrases for any nation, metropolis, or county.

It additionally saves your knowledge so that you can return so far as you need to see in case your rankings have been rising or lowering.

Hyperlink Constructing

You used to need to pay for instruments when you needed hyperlink knowledge, however that’s not the case anymore. Listed below are the free hyperlink instruments you need to use.


That is most likely my favourite hyperlink device.

Regardless that Google doesn’t use area authority, basically, the upper the authority of a website that’s linking to you, the higher off you might be.

MozBar exhibits you the area authority and web page authority of each web page on the internet.

free SEO tool moz bar

If you’re going to construct hyperlinks, concentrate on the websites with the best authority.

SEOgadget for Excel

In case you are like me, you most likely love utilizing Excel when you find yourself constructing hyperlinks.

SEOgadget for Excel makes it very easy to drag in knowledge from Majestic and Moz.

free SEO tool seo gadget

In case you haven’t tried this but, you must take into account it. It is going to make it simpler so that you can discover new insights and run your individual calculations.


Backlinks is a free device that exhibits you all of your backlinks. There aren’t any limits in row depend or something like that… you may simply see everybody who hyperlinks to you.

back link SEO tool

You possibly can see if any of your hyperlinks are dofollow or nofollow in addition to the anchor textual content.

You possibly can filter the outcomes to search out backlink alternatives when researching opponents, and you’ve got the choice to lookup hyperlink knowledge on a website, subdomain, or a selected URL.

It is going to additionally present when a hyperlink was first discovered and final crawled and the authority of every hyperlink.

ClickMinded Area Authority Checker

Drained of trying up the area and web page authority manually on every of your pages or websites?

This Domain Authority Checker helps by permitting you to verify a number of pages directly.

Free SEO tool domain checker

Simply add a listing of URLs, and inside seconds, you’ll have a listing of your web page authority per URL. You can even do the identical for domains and add dozens of domains directly.

SEOWorkers Evaluation Device

The Analysis Tool means that you can plug in an internet site URL — any web site, even when it’s not yours — and generate a report.

Free SEO tool SEOworkers

SEOWorkers doesn’t present something new, but it surely does assist to avoid wasting quite a bit of time in evaluation. Additionally, it supplies background info on the info.

The report is fast and detailed.

analyzed page free seo tool

Some of the info, just like the HTTP Headers Verify is under-the-hood stuff that you simply wouldn’t usually suppose to verify for.

http headers check free seo tool

Different analyzed options present useful icons to point out you when you’re doing effectively or if you have to take note of one thing:

head elements free seo tool

Right here is SEOWorker’s distinctive function. They educate you about SEO along with exhibiting you the SEO knowledge that issues. Inside every analyzed class, the report supplies an in depth dialogue.

The key phrase evaluation is complete. It shows head phrases (single key phrases) and two-, three-, and four-word keyphrases (longtail key phrases).

single keywords two words free SEO tool

SEOWorkers supplies quite a bit of info, some of which is completely different from different SEO and reporting instruments. Nevertheless, it may be info overload.

For the skilled SEO, the dialogue in every part is superfluous. For brand new SEOs who’re nonetheless studying the methods of the commerce, it could possibly be helpful.

Technical SEO

SEO has modified. You not can do just some issues and anticipate your website to rank effectively. It’s a must to do all the things when you anticipate to beat your competitors.

And once I imply all the things, that features technical SEO.

SEO Analyzer

In case you haven’t already, strive operating your URL by way of my SEO Analyzer.

It is going to inform you what’s incorrect with every of your internet pages.

seo analyzer Free SEO tool

From duplicate meta tags and redirect errors to sitemaps and rather more… it just about seems to be at each main issue relating to SEO.

It is going to even inform you your general website velocity and what you have to repair to get the utmost outcomes.

And when you register for a free account, it mechanically checks for errors every week in your behalf.

Google Analytics Referrer Spam Killer

If you find yourself doing SEO, there’s a good likelihood that your Google Analytics will get tousled by referral spam.

Google Analytics Referrer Spam Killer solves that drawback by connecting together with your Google Analytics account and blocking the commonest referral spam.

referrer spam killer free SEO tool

When you join it, you’ll discover that your knowledge is rather more correct, so you can also make higher SEO choices.

Pagespeed Insights

Velocity is all the things. The sooner your website hundreds, the higher you’ll rank, particularly relating to Google’s cell index.

Pagespeed Insights tells you what you have to repair on your website to load quick on any gadget.

Free SEO tool page speed insights

It doesn’t matter if you’re optimizing for pill gadgets, desktop, or cell… it would inform you what to repair.


Fixing your code is one factor, however you’ll additionally need to ensure that your website hundreds quick general.

Your general load time is affected by issues like your server and CDN.

Pingdom tells you your precise load time.

pingdome free SEO tool

With Pingdom, you may choose which location to check your load velocity from, and it tells you what code in your website is inflicting the largest slowdown.

Web site Penalty Checker

With over 3,200 algorithm updates every year to Google, how are you aware in case you have been affected by an replace?

Is it associated to a core replace, your content material, or hyperlink constructing?

free SEO tool website penalty indicator

Website Penalty Checker tells you that.

In a pleasant graph, you’ll see your site visitors over time and if a Google replace has brought about your site visitors to go up or down.

Structured Information Markup Helper

A easy option to enhance your search site visitors is to make use of schema markup.

Nevertheless, schema markup is a bit sophisticated to implement. Which is why Google created a Structured Data Markup Helper to information you.

free SEO tool structured data markup

All it’s a must to do is choose what sort of markup you need to use, kind in your URL, and undergo the walkthrough wizard.

And on the finish, you’ll be given code that you simply simply paste inside HTML.


At first look, WooRank’s Website Review seems to be simply one other freemium web site analyzer. Upon nearer, inspection, nonetheless, it provides useful insights into some not-so-obvious stuff.

You possibly can analyze any web site and generate a report in seconds.

woorank free SEO tool

WooRank first shows a “Prime priorities part. Sadly, right here’s one of the downsides of the device. By some means, it thinks I’ve a 404 error, lack a favicon, and don’t have a robots.txt file. All of these are inaccurate.

top priorities for Quicksprout woorank free SEO tool

For instance, once I click on on “Blog” within the SEO report part, I obtain this message.

We have not found a blog on this site woorank free SEO tools

I’m not anxious since content material advertising is sort of my center title, and my web site positively has an energetic weblog.

On to extra optimistic issues.

The geodata is insightful, though Analytics supplies comparable info.

visitors for QuickSprout SEO tools

Social shareability is one other useful part. Few free evaluation instruments can mixture this a lot social community knowledge in a single place.

Social characteristics of QuickSprout free seo tools

The most excellent function of WooRank that I need to level out is the cell part. Few free SEO evaluation instruments present this degree of knowledge and perspective.

Mobile QuickSprout free SEO tools

That being stated, Google does supply a free Mobile-Friendly Test.

For its ease, interface, and quantity of knowledge, WooRank will get excessive marks. Sadly, not all the info appears to be correct.

One of its main instruments, the cell optimization overview, will also be seen utilizing free instruments from Google, so it’s not likely revolutionary anymore.


Identical to Woorank, SEOptimer is a straightforward device that provides you a technical overview of your on-page SEO in addition to your content material. In case you aren’t certain the place your SEO goes incorrect, this device will break it down for you.

SEOptimizer free SEO tool

It breaks down issues like web page velocity and the way your web site hundreds on each desktop and cell gadgets.

You possibly can even see social sharing knowledge.

301 Redirect Code Generator

If you find yourself doing SEO lengthy sufficient, finally you end up altering your older URLs.

Nevertheless, when you don’t add a 301 redirect, you’ll lose your rankings.

301 Redirect Code Generator creates the code you’ll want to inform engines like google your URLs have modified.

301 redirect code generator free SEO tool

Neil Patel SEO Analyzer

We’ve already coated Ubersuggest, however there’s one other device in there that you have to bear in mind of — our SEO analyzer. (It was once a separate device, which is why I gave it its personal quantity.) It truly is a helpful device — and it’s completely free.

Simply plug in your URL, and the device will spend about 10 minutes crawling your website.

The visible structure is clear and intuitive, offering a lot of essential info together with estimated site visitors rating, SEO rating, and backlinks.

free seo analysis Ubersuggest

It is going to additionally inform you in case you have any damaged or blocked pages.

It is going to additionally share SEO points, see how your website performs on cell, and offer you tips about easy methods to enhance your website.

Private bias apart, I feel my web site analyzer supplies a really useful perspective each by yourself website, and particularly on a side-by-side comparability of your opponents.

Google Search Console

I’ve to incorporate this device once more. Why? As a result of if there’s something incorrect together with your website, such because it getting hacked, it would notify you.

It even tells you the pages that had been listed and which of them aren’t.

Google Search console free SEO Tools

One factor that it’s a must to do inside your Search Console is to submit an XML sitemap.

XML Sitemaps

XML Sitemaps generates a sitemap for you that you could undergo Google Search Console.

You’ll want to do that so you will get extra of your content material listed.

Submitting a sitemap doesn’t assure that Google will index your content material, but it surely does assist.

Free SEO Device Often Asked Questions

What’s the very best free SEO device?

It is determined by what you want! Ubersuggest is good for backlinks, key phrase analysis, and aggressive analysis. makes it easy to create XML website maps, and Google Analytics supplies tons of details about how customers work together together with your website.

What instruments do I want for SEO?

You’ll desire a key phrase analysis device, equivalent to Ubersuggest, and an general device like Google Analytics to trace your efforts.

Do I’ve to pay for SEO instruments?

Under no circumstances! There are tons of free SEO instruments together with Reply the Public, Ubersuggest, and Google Analytics.

What’s the very best free SEO device?

Google’s suite of instruments is highly effective and free. Google Analytics and Google Search console are must-haves.

Free SEO Device Conclusion

Tools don’t need to value cash. I bought into SEO as a result of it was the free site visitors supply I may leverage to compete with the massive corporations.

If you wish to develop your search rankings, you may leverage one of the free SEO instruments above.

In case you’re severe about SEO, you’ll have to pony up the money to get the correct instruments. You received’t be capable of do thorough SEO work and not using a paid subscription to one thing.

Listed below are the issues which are usually not out there at no cost:

  • Warmth Maps: In case you’re eager about usability, conversions, and SEO, a heat mapping tool like Crazy Egg is essential.
  • Rank Studies: Figuring out the place your website ranks in the SERPs for sure key phrases is a vital half of good SEO. Rank trackers can help you see what web page and place you’re on, and monitor your rank over time.
  • Backlink Evaluation: Crunching all the info behind backlinks — anchor textual content, DA degree, website high quality, webmaster contact data, velocity — is important once you’re doing any kind of backlink audit. The instruments that present such evaluation are refined, however often not free.

Earlier than you begin paying, nonetheless, I strongly advocate beginning with these free SEO instruments!

What different free SEO instruments do you employ?

Consulting with Neil Patel

See How My Company Can Drive Huge Quantities of Visitors to Your Web site

  • SEO – unlock large quantities of SEO site visitors. See actual outcomes.
  • Content material Advertising and marketing – our staff creates epic content material that can get shared, get hyperlinks, and entice site visitors.
  • Paid Media – efficient paid methods with clear ROI.

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